500+ Words to Describe Your Brand
Whether you’re a therapist, chiropractor, naturopath, nutritionist, or health coach, every successful business needs to be built on the foundation of a solid brand.
This brand will inform your marketing, website, and help you bring in more of the patients you want to work with (and less of those you don’t).
Start by describing your brand
When deciding on your brand, start by finding the 5-10 words that describe the feeling you want to portray to clients and how you want your business to look. Not sure where to start? This list of 602 words you can use to desribe your brand is the most comprehensive list on the internet.
Review the list and highlight any words that stand out to you because they describe the brand you want
Consolidate all these words into 5-10 that mostly accurately describe your brand
Make a list of any words that are the opposite of your brand
Use this as a starting point for choosing your design style
500+ words you can use to describe your brand
I've put together a list of words that you can use that might inspire you as you describe your own brand.
Once you know the feeling you want your brand to have, stick with it - in your writing, your social media, on your website, and everywhere else that you're presenting your brand and business.
A
Abstract
Accepting
Accessible
Accommodating
Accountable
Active
Adaptable
Adept
Admirable
Adorable
Adventurous
Affectionate
Affordable
Aged
Agile
Agreeable
Airy
Alert
Alive
Alluring
Altruistic
Amazing
Ambitious
Amiable
Amusing
Analytical
Androgynous
Antique
Approachable
Articulate
Artisanal
Artistic
Assertive
Assured
Astral
Astute
Athletic
Attentive
Authentic
B
Balanced
Beachy
Bohemian
Bold
Botanical
Bouncy
Boundless
Bountiful
Brave
Breathtaking
Breezy
Bright
Bubbly
Budget
Busy
C
Calm
Candid
Capable
Captivating
Carefree
Careful
Caring
Casual
Cautious
Celestial
Challenging
Charismatic
Charming
Cheerful
Cheery
Chic
Chill
Classic
Clean
Clever
Coastal
Coherent
Cohesive
Collaborative
Colorful
Comfortable
Comforting
Compassionate
Compelling
Competent
Complex
Compliant
Concerned
Confident
Conscientious
Conservative
Considerate
Consistent
Constructivist
Contemplative
Contemporary
Content
Contrarian
Contrasting
Controlled
Convenient
Cool
Cooperative
Corporate
Cosmic
Cosmopolitan
Country
Courageous
Couture
Cozy
Crafty
Creative
Credible
Crisp
Cultured
Curious
Current
Custom
Cutting Edge
D
Dainty
Daring
Darling
Dashing
Dazzling
Debonair
Decisive
Decorated
Decorous
Deep
Deliberate
Delicate
Delightful
Deluxe
Dependable
Detailed
Determined
Dignified
Diligent
Diplomatic
Direct
Discerning
Disciplined
Discreet
Disruptive
Down to Earth
Dramatic
Dreamy
Driven
Dynamic
E
Eager
Earthy
Easygoing
Eccentric
Eclectic
Eco-friendly
Edgy
Educational
Efficient
Effortless
Elaborate
Elated
Electric
Elegant
Eminent
Empathetic
Enchanting
Encouraging
Endearing
Enduring
Energetic
Engaging
Enigmatic
Enterprising
Enthusiastic
Equitable
Ethereal
Ethical
Exacting
Excellent
Exciting
Exclusive
Expensive
Experimental
Expert
Expressive
Exquisite
Extravagant
Extroverted
Exuberant
F
Fabulous
Faithful
Familiar
Fancy
Fantastic
Fashionable
Fast
Fearless
Feminine
Festive
Fierce
Fine
Flexible
Flirty
Floral
Flowing
Fluid
Focused
Folksy
Forest
Forgiving
Formal
Forward Thinking
Frank
Free
Fresh
Friendly
Fun
Functional
Funky
Funny
Future-Oriented
Futuristic
G
Galactic
Generous
Gentle
Genuine
Giving
Glamorous
Glorious
Glowing
Golden
Good
Gorgeous
Graceful
Gracious
Grand
Green
Groovy
Groundbreaking
Grounded
Guilt-free
H
Handcrafted
Handmade
Happy
Hard
Hardworking
Harmonious
Healthy
Heartfelt
Hearty
Heavy
Helpful
Hilarious
Hip
Historic
Holistic
Homegrown
Homey
Honest
Honorable
Hopeful
Humble
Humorous
Hypnotic
I
Idyllic
Illuminated
Imaginative
Impactful
Impartial
Impulsive
Inclusive
Independent
Indulgent
Industrial
Industrious
Infinite
Influential
Informal
Ingenious
Innocent
Innovative
Inquisitive
Insightful
Inspiring
Instinctive
Intelligent
Intense
Intentional
Intimate
Intriguing
Intuitive
Inventive
Inviting
Involved
Ironic
Irreverent
J
Jolly
Joyful
Joyous
K
Kind
Knowledgeable
L
Laid-back
Lavish
Lawful
Level
Liberal
Light
Lighthearted
Likeable
Linear
Lively
Logical
Loud
Lovely
Loving
Low Maintenance
Loyal
Lucky
Luminous
Lush
Luxurious
M
Magical
Magnetic
Majestic
Masculine
Mature
Measured
Mechanical
Messy
Methodical
Meticulous
Metropolitan
Mind-bending
Mindful
Minimal
Minimalist
Moderate
Modern
Modest
Monochrome
Moody
Motivated
Multi-talented
Muted
Mysterious
Mystical
N
Natural
Nautical
Neat
Nebulous
Nice
Nifty
Noble
Noisy
Nostalgic
Novel
Nurturing
O
Obedient
Oceanic
Old-Fashioned
Open
Open-minded
Optimistic
Opulent
Orderly
Organic
Organized
Original
Ornate
Otherworldly
Outdoorsy
Outgoing
Outlandish
P
Painstaking
Passionate
Pastoral
Patient
Peaceful
Perceptive
Perfect
Permissive
Persistent
Personable
Philosophical
Placid
Plain
Planetary
Plausible
Playful
Pleasant
Plentiful
Plucky
Poetic
Poised
Polished
Polite
Posh
Positive
Powerful
Practical
Pragmatic
Precious
Precise
Predictable
Present
Pretty
Principled
Pristine
Private
Proactive
Productive
Professional
Progressive
Protective
Proud
Psychedelic
Punctual
Pure
Purposeful
Q
Quaint
Quality
Questioning
Quick
Quiet
Quirky
R
Radiant
Rational
Raw
Real
Realistic
Reassuring
Rebellious
Receptive
Refined
Reflective
Refreshing
Regal
Relatable
Relaxed
Reliable
Relieved
Resilient
Resolute
Resourceful
Respectful
Responsible
Responsive
Retro
Revolutionary
Rich
Righteous
Rigorous
Risk-taking
Robust
Romantic
Rooted
Routine
Royal
Rugged
Rural
Rustic
S
Safeage
Sarcastic
Saturated
Savvy
Scalable
Scholarly
Scientific
Scrappy
Secure
Sedate
Seductive
Seemly
Selective
Selfless
Sensible
Sensitive
Sensual
Sentimental
Serene
Serious
Sexy
Shabby
Sharp
Shrewd
Silly
Simple
Sincere
Skillful
Sleek
Smart
Sociable
Soft
Solid
Soothing
Sophisticated
Soulful
Specialized
Spiritual
Splendid
Spontaneous
Sporty
Stable
Standard
Stark
Steadfast
Steady
Stimulating
Stoic
Strategic
Streamlined
Striking
Strong
Structured
Studious
Stunning
Sturdy
Stylish
Stylized
Stylized
Subtle
Successful
Succinct
Sumptuous
Sunny
Supportive
Surreal
Sustainable
Swanky
Sweet
Sympathetic
Systematic
T
Tactful
Talented
Tech-Savvy
Tenacious
Tender
Thorough
Thoughtful
Thrifty
Timeless
Timely
Tireless
Tolerant
Tough
Traditional
Tranquil
Transcendent
Transparent
Trendy
Trippy
Trustworthy
Truthful
U
Unapologetic
Unassuming
Unbiased
Uncluttered
Unconventional
Understanding
Understated
Unified
Unique
Unprecedented
Unpretentious
Unusual
Upbeat
Uplifting
Upscale
Urban
Utilitarian
V
Versatile
Vibrant
Vigorous
Vintage
Visionary
Vivacious
Vivid
W
Warm
Welcoming
Whimsical
Wholesome
Wild
Willing
Wise
Wistful
Witty
Wonderful
Woodsy
Worldly
Y
Youthful
Z
Zany
Zealous
Zesty
Zesty
Does your website reflect your brand?
No matter what website platform you’re on or how you designed your website, it’s vital to building trust with your right-fit leads that your website match your brand and is consistent across all your marketing, systems, and calls.
If your website feels like it’s missing that extra special something but you aren’t sure how to give it a boost, a Refresh Session is the perfect way to have a professional review your entire website and give you a detailed to-do list to start converting more leads from your website.
